EMMA AGNES
SHEFFER

Insta Repeat

Year:
2018–2023
Format:
Research project / digital installation
Exhibitions:
International Center of Photography, New York; The Photographers’ Gallery, London; Fotomuseum Winterthur, Switzerland

An examination of Instagram as an internet photocopy machine. Algorithms and social incentives generate image trends that evolve and repeat.

Through appropriated imagery, the project explores originality, repetition, and artistic ownership. Documentation of the project was acquired by Fotomuseum Winterthur for its permanent collection.